Effective Tips for Entrepreneurs using Twitter

I recently came across an article on how entrepreneurs can use Twitter more effectively and it proved rather insightful. Not only is Twitter a great low budget tool but it is a Web 2.0 technology that is currently very popular. The problem is that many small business owners do not know how to keep their followers active and alert to their offerings. The article titled "8 Ways Entrepreneurs Can Get More Out of Twitter" by Scott Gerber provides tips that several small business owners have found successful. These include:

1) Using Twitter to have genuine interaction with customers and fans while answering their questions. Make sure to be listening, relating, brand conscious, and engaging.

2) Time needs to be limited to less than a half hour per day while only responding to crucial posts.

3) Making one's product embedded into the fans' daily lives.

4) Using an automatic responder to direct “followers” to one's website.

5) Establishing oneself as an expert and providing relevant valuable content. One should post tips, advice and guidance that will assist one's potential customers.

6) The majority of one's tweets should be fun, informational, or personal in nature, while commercial content should be tweeted to a much smaller extent. One should also tweet about interesting links and useful articles.

7) It's always more important to have quality over quantity of followers in regards to social media.

The URL for this site is: http://mashable.com/2011/01/24/twitter-entrepreneur-tips/

Score Southern Nevada Chapter 243

There is indeed a SCORE chapter in Southern Nevada. For the readers who do not know what SCORE is, SCORE is a nonprofit association that helps educate entrepreneurs and the development of small businesses nationwide according to their site found at http://scorelv.org/about-score. The local chapter covers Las Vegas, North Las Vegas, Henderson, Mesquite, and Pahrump. SCORE is exceptional for what it provides and it is highly recommended that small business owners either use the SCORE, NSBDC, or the SBA for their services. SCORE offers seminars, workshops, counseling sessions, mentoring, and advisory teams to help educate small business owners. Furthermore, their site provides very useful information on the requirements of opening a business in Nevada and the United Sates.

Groupon's Marketing Strategies

It only seems fitting that I discuss building content for this blog. As I recently completed an assignment for my Web 2.0 course, I discovered the great power that RSS feeds provide for small businesses. Let's take into account Groupon. This site continues to add content every single day, while using RSS feeds, which provides great SEO for the company. Groupon also provides an outlet for businesses to promote their products at an affordable cost considering the publicity. This site has managed to become one of the fastest growing businesses by its ability to not only drive business through constant updates but also its ability to take advantage of new media and Web 2.0 technologies. The site has intertwined itself into Facebook using the "like" feature, the ability to share what you buy, among a few others. It additionally has included itself in Twitter. Small business owners can benefit in numerous ways from Groupon's marketing strategies.