I recently came across an article on how entrepreneurs can use Twitter more effectively and it proved rather insightful. Not only is Twitter a great low budget tool but it is a Web 2.0 technology that is currently very popular. The problem is that many small business owners do not know how to keep their followers active and alert to their offerings. The article titled "8 Ways Entrepreneurs Can Get More Out of Twitter" by Scott Gerber provides tips that several small business owners have found successful. These include:
1) Using Twitter to have genuine interaction with customers and fans while answering their questions. Make sure to be listening, relating, brand conscious, and engaging.
2) Time needs to be limited to less than a half hour per day while only responding to crucial posts.
3) Making one's product embedded into the fans' daily lives.
4) Using an automatic responder to direct “followers” to one's website.
5) Establishing oneself as an expert and providing relevant valuable content. One should post tips, advice and guidance that will assist one's potential customers.
6) The majority of one's tweets should be fun, informational, or personal in nature, while commercial content should be tweeted to a much smaller extent. One should also tweet about interesting links and useful articles.
7) It's always more important to have quality over quantity of followers in regards to social media.
The URL for this site is: http://mashable.com/2011/01/24/twitter-entrepreneur-tips/
This is a great post. I think many people misuse/abuse twitter when trying to promote their business/website. It's like, I don't want to recieve ten messages a day from the same company purely commercial in nature. I will use these tips for promoting my online articles thx :)
ReplyDeleteI'm glad you wrote a post on this subject. I'm a complete novice when it comes to Twitter, but I've recently been reading about it's marketing uses. The article you posted covered many items that I had to search for and you posted it in one handy place. I appreciate the information. Thanks!
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