Groupon's Marketing Strategies

It only seems fitting that I discuss building content for this blog. As I recently completed an assignment for my Web 2.0 course, I discovered the great power that RSS feeds provide for small businesses. Let's take into account Groupon. This site continues to add content every single day, while using RSS feeds, which provides great SEO for the company. Groupon also provides an outlet for businesses to promote their products at an affordable cost considering the publicity. This site has managed to become one of the fastest growing businesses by its ability to not only drive business through constant updates but also its ability to take advantage of new media and Web 2.0 technologies. The site has intertwined itself into Facebook using the "like" feature, the ability to share what you buy, among a few others. It additionally has included itself in Twitter. Small business owners can benefit in numerous ways from Groupon's marketing strategies.